G-Star, Korea’s largest game exhibition, which returned to offline events last year, is expected to expand its event size significantly this year with Nexon and Netmarble (2N) attending. This year, Wemade, which is actively targeting the blockchain game ecosystem, has been confirmed as the main sponsor of G-Star.
■ We’ll be back even bigger this year
According to the industry on the 12th, the G-Star Organizing Committee (organizing committee) will hold G-Star 2022 at BEXCO in Busan from November 17th to 20th.
Applications for large booths for B2C (between companies and consumers) and B2B (between companies) that have been applied since April have already been completed in May and June, respectively.
Wemade, which is taking the lead in creating a P2E ecosystem with killer intellectual property (IP) “Mir,” will take over Kakao Games’ main sponsor Barton last year.
It has confirmed its participation in the exhibition with 200 booths of B2C and 30 booths of B2B, and will showcase Mad Engine’s Night Crow and Wemade XR’s Legend of YMIR. of YMIR.” In addition,
it plans to plan a festival program using all of Busan with the organizing committee. This is why there were restrictions on the number of people on the site and the operation of booths last year due to the prevention of the spread of COVID-19,
but this year, some predict that G-Star will be able to experience an expanded scale in line with the endemic trend.
Jang Hyun-guk, CEO of Wemade, said, “It is an honor to be the main sponsor of G-Star who can promote the status of the Korean game industry to the world at an important time when blockchain games are being shifted,” adding, “As it will be normalized in three years, we will actively cooperate to prepare for the event.”
The organizing committee is also showing confidence unlike previous years. This is because it is unusual to announce information on the main sponsor and major participants in July.
Earlier, the organizing committee released information such as G-Star participants at the end of September every year. However,
“Super Early Bird” was introduced for the first time this year, and expectations seem to be rising as the application for large booths has been successfully completed.