LG U+ announced on the 7th that it will participate in Lambda 256’s Web 3.0 ecosystem “The Balance.”

LG U+ has joined hands with Lambda 256 to discover a service that can deliver Web 3.0 value to customers. Through this, it plans to establish a regular collaboration system with service partners and provide programs that help service partners focus only on development.

Lambda256 is a subsidiary of Dunamu, which operates Upbit, the largest virtual asset exchange in Korea. It operates the Luniverse blockchain mainnet “The Balance” and leads the Web 3.0 ecosystem.

LG U+ is trying to secure technology to provide practical value to customers through Web 3.0 technologies such as Metabus, NFT, and blockchain.

It plans to participate in “The Balance” and promote technical cooperation with service partners by using NFT, Metabus, Game, Art, Decentralized Finance “DeFi”, Blockchain Data Verification Service “Trace”, and loyalty point API provided by Luniverse.

Meanwhile, LG U+ is preparing web 3.0 services that link its own content and specialized platforms by utilizing intellectual property rights (IPs) such as ‘Munner NFT’. It is also actively investing in technology and hiring developers.

“In the Web 3.0 era, blockchain technology is a key technology that can provide various services, and LG Uplus has joined hands with Lambda256, a blockchain leading technology company, to expand the blockchain ecosystem with service partners and discover new business opportunities,” said Choi Chang-guk, head of LG U+’s next-generation technology Lab.

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